Surprise In Store: Shoe Carnival
There was a single ask for the two most important retail seasons of the year: show all the shoes.
To prep for the Back to School season when kids want to show off…show. Don’t tell. And the country’s most popular dancers were the best way to show off all these shoes.
![Viewers could vote for the dance battle winner and then shop for their shoes directly from the true[x] unit.](https://images.squarespace-cdn.com/content/v1/611a99345f97223c01cf8644/30e9ee16-340d-4a7e-84f9-33d3e3b2125e/shoe+dance+battle.gif)
There’s so much buzz during the holiday season. How about an ad that lets the product speak for itself?
Creative Team:
CDs: Mindy Adams & Jen Tuel
Senior Art Director: Rachel Splinter