Feel Whole Challenge: AdventHealth
Most of us only think about our health when we’re sick. We created the Feel Whole Challenge to change that.
Instead of producing an ad campaign to talk about AdventHealth’s differentiating care, we designed a program to help everyone—in any age or stage of health—take charge of their well-being. This tangible reboot for the body, mind and spirit made AdventHealth’s feel whole promise real and attainable.
Recognition: Shorty Awards for Social Good, AICP Next, American Marketing Association, American Advertising Awards, American Healthcare Advertising Awards
Feel Whole Challenge Case Study
A :60 spot launched the program with an invitation. Our first participants included an expecting mom, a cancer survivor, a renal failure survivor, a retired grandma and a police officer.
Creative Team:
GCD: Mindy Adams
ACD: Natalie Meeks & Senior Art Director: Rachel Splinter
Art Director: Haley Kochersperger & Copywriter: Shane Esteban