Survivor Bell Choir: AdventHealth

AdventHealth was unifying hospital systems across the country under one name and brand. We needed this brand launch to break through in an already-crowded holiday season. So, we introduced this new brand with a few special patients who were also celebrating a poignant new beginning. Each one had rung a victory bell in an AdventHealth facility to symbolize the end of their cancer treatment and the start of feeling whole again. We assembled these cancer survivors (ages 13 to 73) from across the U.S. into a first-of-its-kind choir. In just a few days, they learned to read music and play hand bells in time to perform in a holiday concert for the community. Though medical treatments were over, this experience sparked emotional healing for the group that is the hallmark of AdventHealth’s whole-person care.

Recognition: AICP Next, WINA, Shortys For Good, American Advertising Awards, Healthcare Advertising Awards, AdAge, The Drum, Shoot, Media Post, Ads of the World