Rocky’s Road Trip: Publix

Long before there was a thing called “influencers”, there was Rocky. We took Rocky on a road trip to visit every single state in Publix’s footprint so he could recruit new members for the Publix Paws Club—a special club designed for pets and their parents. Rocky met furry friends nose to nose to let them experience the Paw’s Life first paw.

 

Creative Team:

CD: Mindy Adams
Art Director: Eduarda Castro & Copywriter: Lindsay Edwards

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