Sound of Healing: AdventHealth
2020 was a year cluttered with pollution and pain. So we wanted to start 2021 off fresh, cut through all that noise with an orchestra of restoration and remind everyone that healing is all around us—if we just stop and listen.
In addition to a scientifically-proven soundscape, we created custom, poetic captions for the deaf community and audio descriptions for the blind community to help everyone heal.
Recognition: Clios, AICP Post, One Show, American Advertising Awards, Campaign Live, Fast Company
The Sound Of Healing campaign was built from all of the real ways humans heal. We created a symphony of restoration with a custom melody, two distinct BPMs and three languages.
The sound of laughter can lift your spirit and lower your blood pressure.
The sound of water can ease stress and balance your mind.
The sound of nature can lower blood pressure and boost productivity.
Every single message became an extension of our care; our content reminded you to listen to your body with in-the-moment ways to heal.
With a QR code, static print came to life with immersive sounds and video scientifically proven to lower your blood pressure as you read.
Creative Team:
ECD: Mindy Adams
ACD: Haley Kochersperger & Senior Copywriter: Shane Esteban